This reminds me of one of my bridesmaids, Ashley. Ashley is a woman who understands the power of a heartfelt thank you. I have received more than a dozen thank you cards from Ashley over the past year for little things like going to a bag party she threw to hosting her while she visited Boston. These heartfelt thank yous from my friend motivate me to show my gratitude to other people and continue to build my relationship with her.
So what does Ashley get that not many brides get? Ashley puts a tremendous amount of value into the gratitude she shows others. Here are four things Ashley does to make her thank you cards powerful:
- Personalize. Aside from writing the name of the receiver, Ashley writes exactly what she is grateful for, helping the reader to clearly understand why she is writing and what she is thankful for. But what Ashley is exceptional at doing is making each sentence sound like it is a casual conversation between two people. In her latest card, she wrote, “It was so great that you made it up to my bag party.” She also writes a PS on almost every card with a thought specifically for the person the card is addressed to.
- Customize. Ashley rarely sends a canned Hallmark card. She typically finds blank cards from TJ Maxx or writes on her personal stationary. She skips the cheesy rhymes and goes with a message directly from the heart. In her latest card, she wrote to me, “it means so much to me that you were there.”
- Make it about them, not you. Ashley has an unbelievable ability to focus on the audience in her card. She shows care and consideration for how the reader would feel and calls upon positive feelings at the end of her cards. At the end of her most recent card to me, Ashley wrote, “Hope those bags you ordered help you to carry your laptop around the city.” Making the thoughts in the card about the audience shows that she listens to the friends she writes to and considers their thoughts, feelings, and comments.
- Brevity. Sometimes, long thank you cards are a welcome treat. Most times, long messages can be too tedious on the reader. Ashley is almost always sure to keep her notes to half of the card she writes in and rarely makes the note longer than four sentences. However, the four sentences she writes are packed with value for the reader.
Powerful thank yous express gratitude, show class, and fortify relationships. Every bride should take a page out of Ashley’s book and build powerful thank you cards with personalized, customized, focused brief messages.
What was the best thank you card that you received and how did the writers personalize, customize, focus on you, and keep the message brief? Share your experience in the comments.