It’s important that a bride understand her strategy for bridal planning in a consistent, clear way. Inspired by strategy formulation in business, the below chart will help the bride visualize her big day and plan in a way that is consistent with her abilities and desires.
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Quadrant #1: A “Do-It-Yourself” approach with broad appeal reflects a look and feel crafted with your own fingers. Your wedding choices appeal just as much to the lil tot carrying your rings down the aisle as to Grandma’s preferences.
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Quadrant #2: A “Delegate-to-the-Pros” approach with broad appeal highlights your stylistic choices, but other people’s (planner, florists, etc) design. All guests at the wedding think the stylistic choices are appropriate and nice.
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Quadrant #3: A “Do-It-Yourself” approach with niche appeal showcases your super-duper craft abilities combined with a consistent, specific vision. Some guests will swoon while others would not feel connected to the style.
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Quadrant #4: A “Delegate-to-the-Pros” approach with niche appeal emphasizes a very focused vision of a wedding that is executed by third parties. Some guests are intrigued by the stylistic choices, while others may not be.
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