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The MBA Bride | August 18, 2017

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Embracing Your Inner Creative Bride: 4 Brainstorming Techniques

Have you ever heard of a triple threat celebrity? The best example of one is Jennifer Lopez. A triple threat celebrity has acting, dancing, and singing skills. In business, I think there are triple threat professionals. Professionals that are creative, analytical, and unemotional are the best business people around. I would say that brides should aspire to the business triple threat, but who are we kidding? Emotions run rampant in wedding planning. Although we should really try to reduce the emotional rollercoaster, maybe we should start with the others. Analytical brides look at the facts, numbers, budgets, and other non-subjective elements and make them blend together beautifully. More on that later.
It’s the creative process that is on my mind today. Fact: creative brides have better weddings. To me, there is a fundamental start to creativity in bridal planning: brainstorming. The concept of brainstorming was created by Alex Faickney Osborn in the 1950s. Brainstorming is a powerful weapon in the bridal planning arsenal that can help you come up with new and innovative ideas. It typically involves a number of people, so make sure you choose your bridal brainstormers closely. They should have your best interests at heart and have a different perspective from you.
The basic technique is this:

  • Quantity = Quality. The more ideas you come up with, the greater the opportunity to find the best idea.
  • Don’t shoot down ideas. Criticizing someone’s ideas discourages them, and others, from providing more ideas. When brainstorming, use the filter between your brain and your mouth (or finger tips) and zip it when someone else throws out an idea that you don’t like. Besides, their bad idea may lead to someone else having a new thought and having a great idea.
  • Invite zany ideas. When you come up with a large amount of ideas, the wackier ideas can lead to some of the most unique concepts – invite individuals to “go crazy.”
  • Combine and improve ideas. This is the stage where you can group ideas to find central themes and group ideas by association to come up with a cohesive and innovative larger idea.

So when you’re having difficulty making a decision about those save the dates, your basic theme, or even your bridesmaids’ luncheon, bring a group of people together and start throwing out ideas. Ask for many zany ideas, don’t shoot them down, and then group them to find central themes that you can use to your benefit. Maids of Honor can use this technique too when planning a bridal shower or bachelorette.

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