- Quantity = Quality. The more ideas you come up with, the greater the opportunity to find the best idea.
- Don’t shoot down ideas. Criticizing someone’s ideas discourages them, and others, from providing more ideas. When brainstorming, use the filter between your brain and your mouth (or finger tips) and zip it when someone else throws out an idea that you don’t like. Besides, their bad idea may lead to someone else having a new thought and having a great idea.
- Invite zany ideas. When you come up with a large amount of ideas, the wackier ideas can lead to some of the most unique concepts – invite individuals to “go crazy.”
- Combine and improve ideas. This is the stage where you can group ideas to find central themes and group ideas by association to come up with a cohesive and innovative larger idea.
So when you’re having difficulty making a decision about those save the dates, your basic theme, or even your bridesmaids’ luncheon, bring a group of people together and start throwing out ideas. Ask for many zany ideas, don’t shoot them down, and then group them to find central themes that you can use to your benefit. Maids of Honor can use this technique too when planning a bridal shower or bachelorette.
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