But local business women were deeply disturbed when they saw a closing Priscilla of Boston bridal salon destroying their unsold and, from what the onlookers can tell, perfectly good inventory. The video shows grungy men dressed like muggers on the inside of a dumpster taking pure bridal gowns and violating them with deep, blood red spray paint.
Why did Priscilla of Boston (POB) destroy these beautiful dresses? One reason: keep the brand pure. David’s Bridal (DB), parent company of Priscilla of Boston, closed Priscilla’s doors to further invest in the 307 lower cost stores. Even though DB shut down POB, managers at DB don’t want any of their inventory ending up in some unsightly discount bin. This is unfortunate for brides on a budget, who could have benefit from the discounts. And DB has taken a lot of heat. Rightfully so!
Make vintage-inspired bouquets to place all over your new home.
Take the dress apart and make a teddy bear or a Christening or baby naming gown for your children.
Making a few decorative pillow out of your gown, preserving the most unique aspects of the dress, to display prominently in your bedroom.
Cut your dress short (if long) and dye it to re-wear in more other
Repurpose your dress as a holiday decoration, like a Christmas tree skirt.
If your dress is made of the right fabric, you can make dinner napkins or a really cool table runner out of your gown.